Kenya Tops Global Digital Ad Growth Amid Retirement Worries
Kenya is projected to become the world’s fastest-growing internet advertising market by 2030, with revenues expected to increase from KSh40.6 billion in 2025 to KSh78.2 billion, according to PwC’s Africa Entertainment and Media Outlook 2026–2030. The forecast points to expanding digital opportunities for businesses, even as a retirement survey highlights financial insecurity among Kenyan workers and new initiatives target farmers and investors across Africa.
4 hours agoBy Stacy Achieng